Review on Pocket Jeunesse Young Adults Books

Review on Pocket Jeunesse

Young Adults Books

• Website http://www.pocketjeunesse.fr

I evaluated this following competitor’s website and I noticed the following points:

- This website is very clear and friendly and it proposes books for each age group.

-This website presents the latest novels. This website gives information on events and for instance the adaptation of cartoons in books for children.

-Books are proposed in two versions: digital version and paper version. 

-There are no sales messages on the homepage. Prices appear only when we click on the details of a book.

-This website is interactive because we can leave comments and indicate that we like the book. Moreover, there are videos which present books. 

-According to books consulted, the website proposes us other books in the same styles.

-There are only positive comments. 

-Internet users can read the first chapter of every book. 

- The website proposes a selection of books with comments of specialists. 

- Internet users can subscribe to the newsletter of Pocket Jeunesse. 

- This website proposes another website dedicated to the teachers and they have created a page for booksellers and journalists. 

• Facebook

http://www.facebook.com/pages/Pocket-Jeunesse

19 486 persons like the fan page.

675 persons talk about this page.  

This page proposes competitions of photos such as “Your Library”. Internet users can post a photo of their library. There is another competition called “The test the labyrinth”. Internet users have to complete a form and they can win a book.

This page proposes photos of sessions of dedications and photos of books covers exclusively.

There are also quotes from authors.

• Twitter

https://twitter.com/pocket_jeunesse

2 301 Tweets

158 Subscriptions

Pocket Jeunesse answers tweets of the Internet users and gives information about the size, the date of publication of different books.

• Blog

http://www.ablogouvert.fr

912 community members

This is an official blog about news and events on authors who have just published their book.

Conclusion

The company Pocket Jeunesse promotes the same favorite book “Les Cornes d’Ivoire Septentrion” on the website, on Facebook and on twitter. 

The website Pocket Jeunesse is complete, interactive and attractive by developing interactions with the community members. Finally, this website targets young adults and not only the act of purchase.

Reviews for Darkiss – young adult’s harlequin collection

– Reviews for Darkiss –

 Young adult’s harlequin collection

•  On Facebook : 

https://www.facebook.com/darkiss.romans

- 21 682 people who like the fan page 

- 287 talking about this.

 Community management frequently (the page is still updated several time a month). Last update the 25 th September with a competition. Every people can create  a cover for a book will be published in December and the most liked on facebook become the creator of the real book’s cover.

The aim of this page is to announce the news book’s publication and create the buzz on the news books.

• The web site :

http://www.harlequin.fr/index.php/Les-collections/Collection-Darkiss.html

It’s interesting to understand why Harlequin choose to put the Darkiss’s collection in the site Harlequin. It’s a new collection and the collection target a new category of people : the young adult. A totally different target as usual. Harlequin had two choices : create a new site just for this label or group all the harlequin’s label in the same web site even if it’s not the same target as usual. The choice of keep the collection in the same web site is strategic. Darkiss target essentially young womens and the other collections target womens. Moms can buy online or see the news parution for theirs girls.

The website is simple, with a short collection’s presentation et the possibility to buy directly by harlequin the book. No interaction possible with the consumer.

• Non official blog:  

http://darkissharlequin.wordpress.com/

This blog with the name of the collection and harlequin is a non official blog. It added by fans who love the books and the harlequin’s brand.

• Youtube's channel : romans Darkiss

 http://www.youtube.com/user/romansDARKISS

- 16 followers

- 12 031 views for 8 videos

- Any comments

Channel for the book’s trailers.  Not use to discuss with followers but just to publish videos and trailers. 

 

• Harlequin’s aps:

Harlequin develops a aps for iPhone, iPad ou iPod Touch.

This application is a mobile bookshops. You can consult book’s extract, buy and read a harlequin book, have special promotions. With the news ap you can have 10 free books. This aps is for all harlequin’s collection, Darkiss included. 

 

Séléna Bernard - MO 1

Blog's Introduction

 Welcome to Darkmoon's Blog !

• INTRODUCTION

We are 4 INSEEC Paris students . This blog has for vocation to develop a special project for our social medias course.

 
Our team is composed of Séléna Bernard, Léonore Bérard, Sandrine Cathalo and Nathalie Conte. We've chosen to work on the book industry and we took a leaf out of "Black Moon", specialised in roman for young adults but another young adult's publisher are an inspiration source. The aim of this work is to create the perfect social media for the oldest young adult book's readers.

We decide to choose the book edition's sector and specially the Young Adult publishers and litterature. 

Young Adult litterature is fiction written, published or marketed to adolescents and young adults. This new kind of category brings 15 to 25 years old people together. This new category is a big challenge for publishers and represents a big opportunity and a big part of the turnover of the books edition sector (for example Twilight and Harry Potter serie are young adult litterature). The Young Adults changed the publisher's marketing. Publishers have to adapt their communication and their marketing to this category. Young adults use a lot of social media to express ideas, opinions and recommendations. Some young adults publishers created reader's community and all young adults publishers are present on internet with blogs, Facebook, twitter ....
For us, it's interesting to study this new kind of consumers in a cultural sector like books, that now takes high proportion.

• BLOG'S AIMS 

1. First of all, the aim of this blog is to create a strong community for young adults . We search to initiate the contact with all the young adults but specially 20 to 25 years old and adapt the social media for them.  In this blog, authors can put personnal coments only for real fans (to explain choices they made, to tell about about the caracters in the books...). In addition to that, we will organise a competition where readers can propose the end of one book. The readers can also share their opinion on the different novels.The aim is to discuss about of a lot of different subjects to generate a positive image of the young adult publisher.
   
Then, we want to inform our readers about the new books, the dates of selling and where they can find them. We also want to inform them about the place and the date where they can meet their favorite authors.
2. To create and develop a trust relationship with readers and blogers, essential opinion's leader for young adult books. Fidelize and create a feeling of belonging is essential. 

• REAL PLAYERS

Two kind of real players in this sector:

 A - First of all, the publisher's blog and site like us :

• "Black Moon" and his community Lecture Academy  ==> http://www.lecture-academy.com/black-moon v: With 84,199 people who like Black Moon, this Hachette's label is the leader of young adult littérature on the web.
  
www.pocketjeunesse.fr ==> with some bit-lit and dystopy young adult books like Hunger Games, Pocket Jeunesse is a strong publisher (19,429 Facebook's likes )
Castelmore ==>http://www.castelmore.fr/ Beautiful design for this Site / blog of this new young adult publisher (2 000 facebooks like)
Darkiss collection => Harlequin has his own young adult's collection. You can go to the Harlequin's site http://www.harlequin.fr/index.php/Les-collections/Collection-Darkiss.html or the special Darkiss's Blog http://darkissharlequin.wordpress.com/category/darkiss/ (21 790 Facebook's like)

R collection :  Michel Laffont young adult collection http://www.laffont.fr/site/la_collection_r_&140&11&0&1&1.html has is own faceboook page and community (2 603 facebook's likes )

B - The second kind of real players is reader's blog. 

In the edition sector, reader's blogs are the most important opinions leaders. There are a big and powerful community of readers.

• Goodreads : To Discover and share books in the world's largest site for readers and book recommendations! http://www.goodreads.com/
• Booknote : the french largest site for readers and book recommendations www.booknode.com/
• Actu Young Adult :  http://actuya.fr/ 1 000 facebook's likes
• Le monde de Francesca : http://oiseausecret.canalblog.com/ 6 000 facebook's likes

• THE MAIN ISSUES :

• Adapt the social media and the discussion for this special kind of reader's category (10 years in the same category)
To fight the preconceived ideas about young adult litterature and literary genre as fantasy and romance genre.

• Combine all the different kind of communication in this only one social media 

Thanks for your attention. 

Léonore Berard, Séléna Bernard, Sandrine Cathalo & Nathalie Conte

Mo 1 Apprentie / INSEEC Paris