Blog's Introduction

 Welcome to Darkmoon's Blog !

• INTRODUCTION

We are 4 INSEEC Paris students . This blog has for vocation to develop a special project for our social medias course.

 
Our team is composed of Séléna Bernard, Léonore Bérard, Sandrine Cathalo and Nathalie Conte. We've chosen to work on the book industry and we took a leaf out of "Black Moon", specialised in roman for young adults but another young adult's publisher are an inspiration source. The aim of this work is to create the perfect social media for the oldest young adult book's readers.

We decide to choose the book edition's sector and specially the Young Adult publishers and litterature. 

Young Adult litterature is fiction written, published or marketed to adolescents and young adults. This new kind of category brings 15 to 25 years old people together. This new category is a big challenge for publishers and represents a big opportunity and a big part of the turnover of the books edition sector (for example Twilight and Harry Potter serie are young adult litterature). The Young Adults changed the publisher's marketing. Publishers have to adapt their communication and their marketing to this category. Young adults use a lot of social media to express ideas, opinions and recommendations. Some young adults publishers created reader's community and all young adults publishers are present on internet with blogs, Facebook, twitter ....
For us, it's interesting to study this new kind of consumers in a cultural sector like books, that now takes high proportion.

• BLOG'S AIMS 

1. First of all, the aim of this blog is to create a strong community for young adults . We search to initiate the contact with all the young adults but specially 20 to 25 years old and adapt the social media for them.  In this blog, authors can put personnal coments only for real fans (to explain choices they made, to tell about about the caracters in the books...). In addition to that, we will organise a competition where readers can propose the end of one book. The readers can also share their opinion on the different novels.The aim is to discuss about of a lot of different subjects to generate a positive image of the young adult publisher.
   
Then, we want to inform our readers about the new books, the dates of selling and where they can find them. We also want to inform them about the place and the date where they can meet their favorite authors.
2. To create and develop a trust relationship with readers and blogers, essential opinion's leader for young adult books. Fidelize and create a feeling of belonging is essential. 

• REAL PLAYERS

Two kind of real players in this sector:

 A - First of all, the publisher's blog and site like us :

• "Black Moon" and his community Lecture Academy  ==> http://www.lecture-academy.com/black-moon v: With 84,199 people who like Black Moon, this Hachette's label is the leader of young adult littérature on the web.
  
www.pocketjeunesse.fr ==> with some bit-lit and dystopy young adult books like Hunger Games, Pocket Jeunesse is a strong publisher (19,429 Facebook's likes )
Castelmore ==>http://www.castelmore.fr/ Beautiful design for this Site / blog of this new young adult publisher (2 000 facebooks like)
Darkiss collection => Harlequin has his own young adult's collection. You can go to the Harlequin's site http://www.harlequin.fr/index.php/Les-collections/Collection-Darkiss.html or the special Darkiss's Blog http://darkissharlequin.wordpress.com/category/darkiss/ (21 790 Facebook's like)

R collection :  Michel Laffont young adult collection http://www.laffont.fr/site/la_collection_r_&140&11&0&1&1.html has is own faceboook page and community (2 603 facebook's likes )

B - The second kind of real players is reader's blog. 

In the edition sector, reader's blogs are the most important opinions leaders. There are a big and powerful community of readers.

• Goodreads : To Discover and share books in the world's largest site for readers and book recommendations! http://www.goodreads.com/
• Booknote : the french largest site for readers and book recommendations www.booknode.com/
• Actu Young Adult :  http://actuya.fr/ 1 000 facebook's likes
• Le monde de Francesca : http://oiseausecret.canalblog.com/ 6 000 facebook's likes

• THE MAIN ISSUES :

• Adapt the social media and the discussion for this special kind of reader's category (10 years in the same category)
To fight the preconceived ideas about young adult litterature and literary genre as fantasy and romance genre.

• Combine all the different kind of communication in this only one social media 

Thanks for your attention. 

Léonore Berard, Séléna Bernard, Sandrine Cathalo & Nathalie Conte

Mo 1 Apprentie / INSEEC Paris