Darkmoon, Young adult's community

 

Review on Black Moon

Black Moon is a special collection which belongs to the French book house Hachette. It’s a community which brings together reading fans of fantastic and romantic genre for young adults.This label gathers books dealing with impossible love stories, psychologist thrillers... As it's the leader in young adult literrature, they have a lot of means of communication : a website, a facebook page...

• The web site :

www.lecture-academy.com/black-moon

The website is very clear and uses the colors mainly used in young adult romance : black, white and pink. It corresponds to what the members look for and their slogan "le site des mordus de lecture" is adapted to their public and the play of words refers to vampires ("mordu" has a double sens "to be keen on" and "to be bitten").

On the page, you can find :

A personal space : there is a special community where you can subscribe. On your profile, you can choose your reader profile, your library, your opinions/comments, messages and to contact other members.The community is very important because it can brings ideas, people share their opinion and it is very helpful in the selling process! At that date, there are 22 151 members and 60 502 comments. The members are mainly young women. Comments deal with the characters of the books, or advices regarding a choice or to discuss on what happen in a book.

What's more, they use a huge communication around their books. They have a special tab where you can find new books, some excerpts...

The last tab is about the different events: meetings with authors, competitions (to win : meetings with  authors, special books )

To finish, you can buy directly books through the website. You have to choose your book, put it in the digital shopping bag and there is a link with amazon.com to buy it.

• The Facebook page :

http://www.facebook.com/BlackMoonOfficiel

The same colours are used than on the official website : dark, pink and white. At that date, there are more than 84 440 fans.
The page is well animated : at least a new post every day. I didn't found any bad comment, only remarks from young groupies.
The main difference is that you have more articles about movies than books.

You can also find :  

1. events : the dates and the places of the different dedications
2. new boos excerpts
3. promotional videos
4. pictures of movies 

To conclude on Black Moon : this is a very dangerous competitor : this label is the leader in the young adult litterrature. They have a huge weapon : a very strong community (not to say a familly), they are very active on the social networks and they can easily combine pleasure and profits (don't forget that on the website you can buy a book on amazone.com). Neverless, when you want to build a community, you need opinion leaders and for the moment they don't exist.