Review on Castelmore - a new growing label for teenagers and young adults

Castelmore is a new publisher created in 2010 specialized in the publication of teenagers and young adults books, which themes relate to fantasy, science fiction, and dystopia.

To be published at Castelmore, the book needs to speak about a fantastic universe where the hero has the same age of the readers (enabling identification to the hero).

First books have been edited in October 2010 and nowadays Castelmore publishes 2 or 3 books per month.

This young label is trying to create a strong community of readers around books it publishes and this community seems to grow everyday as this type of literature is gaining more and more readers thanks to international success such as Twilight, Harry Potter and Hunger Games.

By creating a strong community, readers follow the label’s news, actions, and promotions resulting in selling more books.

Review on one of our growing competitor:

On their website:

http://www.castelmore.fr/

•  As it is a new label, their first objective is to inform the public on their books by stimulating interest and awareness among their target: teenagers and young adults
• Persuade is an objective that also can be found by reading description of new books on the website. They are written in the best way possible to reach their target, including key words that will appeal their interest: “new world”, “fantastic book”, “amazing”. They also put on the website some comments said by other famous authors or said by journalists/newpapers on this new book giving credit to it.  For instance: for the book “Apocalypse Zombie”, the famous author of True Blood has said “A thrilling plot, action scenes and effective deep reflection of life”. All of this is made to persuade the customer to buy this book.
•  Remind to buy this book can be seen at the end of the description where Castelmore gives detail on where to buy it and at which price

Conclusion: this website has been designed in a very effective way to target young adults respecting their codes: appealing books, colors/pictures reminding fantastic universe, full description. The emphasis is really put on the interaction with the customer.

==> I have made a review on Castelmore’s website because the blog is embedded in it. When you are on front page, you see the recent posts published on the blog in order to inform customers that apart from having a website, they also have created a blog where a community of readers can share their feelings directly with the publisher as well as with other readers.

Their blog:

http://www.castelmore.fr/leblog.html

• The big news of this blog was the imminent release of their new book: ”Legend” of Marie Lu on September 14^th.  They have created a “marathon legend” around this release to keep their community in suspense. The countdown until the release has been made to push fans to come several times a week on the blog to see news on the book such as the fact that the author will come in France to meet here readers. A special event that will be organized by Castelmore.
• Since September 14^th, only one post has been published on September 18^th, announcing the signing session of one of their author Emanuelle Nunck for the book Bordemarge in Belgium.
• Some chronic are made on books by Castelmore’s team that informs their customers. It also allows also direct interaction with customers that give their impression on books.

      Conclusion: By reviewing their blog, what we can see is that they have few followers. 

      Indeed, few comments are made on post showing that a community is not already created on this blog. Furthermore, few updates are made on it.

Their Facebook page:

http://www.facebook.com/castelmore.editions

They have 1888 fans and 30 people who talk about Castelmore. Several posts per month made by Castlemore, showing a good community management and strong interest for keeping an active page, a condition to keep fans on it.

The last update was on September 26^th, Castelmore has shared a link from a blog that could interest their fans: some goodies of the Vampire Academy.

The aim of this page is to promote their new books such as “Legend” of Marie Lu, as well as sharing with fans some things/topics that could interest them. We can see also that it's a place where fan can give their comments on books and consequently share and talk directly with Castlemore's team as well as with other fans.

When special events occur or when Castelmore live a special experience (like recording an advertisement for a book) they like to share it with fans, trying to create a "close" relationship with them, which is one of the condition to create strong community.

When we look more precisely to what followers say, we can see that the book “Legend” has make strong impression among them, as many people have make an article on it on their own blog/page giving their impression. This show that the Marathon created by Castlemore for this book was appropriated as fans were wating with great impatience its release.

On Twitter:

https://twitter.com/CastelmoreFR

702 followers, 346 tweets.

Last tweet from Castelmore was on September 18^th, announcing the signing session of Emanuelle Nunck.

Good interactions with followers. When followers talk about Castelmore they don’t forget to put the “#castelmore” so that their comments can be seen on Castelmore’s page. This enables to Castlemore, as well as followers, to see what can be said on books and they can share it again, making promotion for Castelmore’s books.

As on Facebook, we can see that the marathon created for the release of the book “Legend” has created great impression and reactions among fans.

Youtube Channel: editions castelmore

7 followers, 1254 views for 3 videos.

This channel is made for the book’s trailers only.