Reviews for Darkiss – young adult’s harlequin collection

– Reviews for Darkiss –

 Young adult’s harlequin collection

•  On Facebook : 

https://www.facebook.com/darkiss.romans

- 21 682 people who like the fan page 

- 287 talking about this.

 Community management frequently (the page is still updated several time a month). Last update the 25 th September with a competition. Every people can create  a cover for a book will be published in December and the most liked on facebook become the creator of the real book’s cover.

The aim of this page is to announce the news book’s publication and create the buzz on the news books.

• The web site :

http://www.harlequin.fr/index.php/Les-collections/Collection-Darkiss.html

It’s interesting to understand why Harlequin choose to put the Darkiss’s collection in the site Harlequin. It’s a new collection and the collection target a new category of people : the young adult. A totally different target as usual. Harlequin had two choices : create a new site just for this label or group all the harlequin’s label in the same web site even if it’s not the same target as usual. The choice of keep the collection in the same web site is strategic. Darkiss target essentially young womens and the other collections target womens. Moms can buy online or see the news parution for theirs girls.

The website is simple, with a short collection’s presentation et the possibility to buy directly by harlequin the book. No interaction possible with the consumer.

• Non official blog:  

http://darkissharlequin.wordpress.com/

This blog with the name of the collection and harlequin is a non official blog. It added by fans who love the books and the harlequin’s brand.

• Youtube's channel : romans Darkiss

 http://www.youtube.com/user/romansDARKISS

- 16 followers

- 12 031 views for 8 videos

- Any comments

Channel for the book’s trailers.  Not use to discuss with followers but just to publish videos and trailers. 

 

• Harlequin’s aps:

Harlequin develops a aps for iPhone, iPad ou iPod Touch.

This application is a mobile bookshops. You can consult book’s extract, buy and read a harlequin book, have special promotions. With the news ap you can have 10 free books. This aps is for all harlequin’s collection, Darkiss included. 

 

Séléna Bernard - MO 1